Fleur Louise was in need of a contemporary brand identity that contained a certain level of respect for the traditional nature of its craft. By combining an FL monogram, hand-drawn as an emblem, with a modern and somehow ‘friendly’ looking typeface, we made the store radiate its true quality, kindness and craftmanship. From a white piece of paper to a visual identity, from a wireframe to a mobile-friendly website, from a local shop to a brand!